STYLE GUIDE

The clothing you wear for your headshot should make you feel good! Ideally, it should represent who you really are (so select items that you tend to reach for more often than not) while flattering your figure.
 
You should feel comfortable and confident in the clothing you wear, because that will definitely show in your portraits.
Preparing for Professional Hair and Makeup
  • Wash and dry your hair
  • Moisturize your skin
  • Hydrate
  • Bring any skin-specific makeup you use
What to Wear
Know your brand colors and choose outfits to compliment them:
  • Red - powerful, exciting, bold.
  • Yellow - happy, cheerful, optimistic.
  • Orange - warm, friendly, confident.
  • Green - healthy, refreshing, positive.
  • Blue - corporate, trustworthy.
  • Pink - sensitive, feminine.
  • Purple - creative, wise.
  • Brown - natural, comforting, stable.
  • Black - sophisticated, professional.
  • White - pure, balanced, calm.
Fit
Wearing form-fitting and figure-hugging tops will make you appear slimmer in your headshot. Stay away from loose white dress shirts and billowy sleeves, they tend to make people appear larger. If a shirt bunches up when you sit down, then it’s not the right thing to wear for your headshot. Consider a cardigan versus a bulky jacket.
Patterns
Avoid patterns. Not only do they detract from your face, but they can also create optical illusions in camera. This goes for stripes, checks, gingham, and any loud repeated patterns. Sometimes, a very subtle small pattern can work, in which case my suggestion is to bring the particular clothing item with you so we can decide in person.
Textures
Textures can definitely add interest. Clothing items with lace, linen, or ruffles can create depth in your headshot without being over the top. Make sure these additional elements are monotone within your outfit
Sleeves
Consider your arms. If you have nicely toned arms, sleeveless shirts and dresses will work well. Otherwise, choose 3/4 sleeve lengths as they are flattering and slimming for most people.
Necklines
Bring a variety of necklines for variation within your looks. Also bring a variety of colors. Lights, darks, and a color that you enjoy wearing (that brings out your eyes or is part of your style).
Jewelry
Avoid costume jewelry (unless that’s integral to your personal style). Instead use classic pieces that won’t overpower your portrait. And if in doubt, bring everything you’re considering to the Studio and we can hand-select and style each outfit in person.
  • Keep it simple
  • Don't mix metals (gold, silver, etc)
  • Coordinate colors and tones with your outfit
  • Clean and polish jewelry
  • Bring pieces that are meaningful or that you wear daily
Color
Neutral colors work really well in just about every headshot. Navy, gray, off-white are all classic and timeless hues that look great on everyone. Consider bringing a lighter-colored set and a darker option, along with some colors that reflect your personality. If you often wear green when meeting with clients, you should definitely consider it for your headshot as well.